DescriptionFirst part of the paper should brief on the international market entry strategies i.e Direct and indirect exporting, licensing, franchising, joint ventures, partnering, buying a company, piggybacking, turnkey projects etc
In the second part of the essay there should be chosen specific way/strategy of entering the international market and more importantly it has to be explained in details through a practical example based on the author experience. I?ll let author chose the approach, product or service that will be the focus of the paper.
The hypothesis in the introduction of the paper should be clearly defined and supported by this example.
Please also check attached University guidance on the paper format.

 

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