The best way to describe CRM (Customer Relationships Management) is it collects
valuable data to help your consumers and businesses to find solutions or provide
deliverable services. To select the CRM software is all about the timing of executing,
knowing your target market, the cost, and how would this benefit the company.

**Hershey’s choice of an ERP / CRM that created unforeseen outcomes that causes a
dramatic of loss of data and revenue.

Resources used:

A Case Study on Hershey’s ERP Implementation Failure. (2019, April 30). Retrieved October 13, 2019,
from https://www.pemeco.com/a-case-study-on-hersheys-erp-implementation-failure-the-importanceof-testing-and-scheduling/.

Biggest Disasters in CRM History: Where Did They Go Wrong? (2018, October 27). Retrieved October 13,
2019, from https://flowbird.co.uk/the-3-biggest-disasters-in-crm-history/.

Thornhill, C. (2016, July 27). Why I Was Wrong About CRM and So Were You. Retrieved October 13,
2019, from https://adage.com/article/digitalnext/i-wrong-crm/305174.

13 reasons your salespeople HATE your CRM system. (n.d.). Retrieved October 13, 2019, from
https://www.sales-i.com/learn/features/13-reasons-salespeople-hate-crm-system.

The 6 Biggest Benefits of CRM. (n.d.). Retrieved October 13, 2019, from
https://www.salesforce.com/hub/crm/benefits-of-crm/.

 

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