Management
My topic: entrepreneuer mark zuckerberg- created facebook
By the end of this week, you will complete preliminary research about the industry in which the business operates as well as the market it serves. This research will
be completed online, and may include census and NAICS data. The purpose of this SECTION is to develop a solid understanding of the market (demand/customers) and the
industry (supply/competitors). Some of the questions you should be able in this section may include but are not limited to:
1. Market (demand/customers)
a. What is the global, national, local size of the target market?
b. What are the demographic characteristics of the target market?
c. What are some of the trends in this market?
d. Is this market attractive? (explain why and substantiate with evidence)
2. Industry (supply/competitors)
a. What is the global, national, local size of the industry?
b. What are the characteristics of the competitive landscape?
c. What are some of the trends in this industry?
d. Is this industry attractive? (explain why and substantiate with evidence)
This research SECTION needs to be supported with significant evidence. In addition to your answers and analysis, you need to incorporate your references (sources you
have used to reach your conclusion). You need to use a minimum of 10 credible sources for your research, and properly reference them in your submission.

 

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