Use the product and organization you identified in Strategy and Positioning Paper.

Write a 1,750- to 2,100- word paper that includes:

A detailed description of the features of your product or service including how it solves the needs of your target market

A description of how your marketing efforts will change with each phase in the product life cycle

The packaging you will use for your product or service and how it will add value

The appropriate pricing strategy for your product or service and the price you will set at launch

 

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