DescriptionThe report of the analysis stage, in whatever form you deem appropriate.
Remember that the purpose of the assignment is to develop your familiarity with the various marketing tools, techniques and concepts. You should use the report as an opportunity to demonstrate this familiarity, so include discussion of, for example, product portfolio analysis, growth vector matrices, product life cycles, experience curves, et
? External Analysis (Using appropriate tools and concepts)
? Industry and Market Analysis (Using appropriate tools and Concepts)
? Internal analysis (Using appropriate tools and concepts)
? Summary of Analysis

 

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